Co- founder // UX // Design // 2016
WooHoo is a Shopify app that allows e-commerce sites to add mini-games to their sites.
The Idea behind woohoo was how can we give potential customers the incentive to subscribe to the e-commerce site email list and to gain more sales.
We came up with Woohoo, using gamification is a great way to create a feeling of winning a coupon compared to regular subscribe pop-up that just asks to subscribe.
The visitor wins a coupon and the site owner wins potential customers.
We decided to create a platform allow e-commerce site to select from different games types and customize it to their needs and site design
Create a Game
When design this screen the principle was:
WYSIWYG- what you see is what you get
Easy - make it simple as possible
the Create process should be fun
Clean- the game is the focus
5 of 5 stars
+3000 apps installed
(Based on 296 reviews)
We saw great conversion results compare to normally subscribe pop-ups.
The average subscriber pop up is up to 3% and with Woohoo we saw an average of 8% and sites that even reach 40%+ conversion rates
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