Complete redesign and rethinking blog platform at Wix
This is where we started - this version was done by developers without Ux and was very limited .
The blog included 3 main parts that We need to take care of:
Blog Manager (backoffice) - the place you mange your posts
Post Editor - Where you write the post itself
Viewer- where you see the post inside your Wix site with real colors and fonts
Some Users Quotes
“Wow I had no idea you couldn't add multiple images to the blog post - I wish i hadn't upgraded to premium account the other day”
Angry user one
“I would like to cancel my premium membership. Could you please let me how many days I have available to release myself from the agreement. I have just found out you do not allow more than one photo per blog article. “
Angry user two
And many many more...
We needed a BIG change...
We started the research
To be the best you have to learn from the best. So we sign up to all or competitors from website builder that offer blogging platform to stand alone blogging site like tumbler or medium. And even word processor like word and google docs.
We wrote for each one is strength and weakness and compare the
different between them.
We tried to find out who is Wix blog User, from the kid that share cat videos on is blog to the Work at home mom that share cooking tips on her Wix blog. We tried to define the different personas
according to their different needs.
One of the first things that we did was to talk with our blogging experts inside Wix understand their needs, goals, What is their favorite way to blog, what they like about it and hate... And more questions.
This was a big part of the process .
One Year Later...
(After wireframes, Axure prototype, design tryouts UX adjustments and a lot of hours of QA)
Some Ui Elements
Text tool bar
Tag drop down
Change post date
Align to Wix design system
Thank for watching